Seth Godin, in his new blog for his new book, "All Marketers are Liars", says this about weddings:
The American bride's worldview is a twisted, scary place. It's not only about creating a special day, a day just for you, a day that you'll remember, a day that you've dreamed of forever, a day where you are the princess you'd always like to be, but it's also filled with doubt and self-esteem issues.
Why do we "need" $9,000 worth or flowers or a dress that averages $799? (Aside: if the average price of a wedding dress is $800, that means that most brides are spending close to their entire annual discretionary income on an article of clothing that will be worn exactly once). The reason, of course, is that on this day, the way you feel is everything. Nobody NEEDS a wedding. And the way you feel is largely driven by your expectation of how others expect you to behave.
The entire wedding industry is built on a lie. The lie is a story that says, "if your wedding doesn't include at least all of the standard items, you're not special."
Read Godin's whole post.
1 comment:
like tumbler and tipsy days hopefully we will remain in high spirits. well, good day
Post a Comment